Technology
Problems for athletes
Did you know that the typical washing machine uses more water in a single year than a person will ever drink? It shocks me. Therefore, we set a challenge for our designers: make execution clothing you can wear more and wash less. No problem.
The Solution - Polygenie
We want to shift people's perceptions of performance wear from quickly consumable to long-lasting durable. Additionally, less often changed garments require less washing.
This is why Polygiene, a product that eliminates odour by limiting the formation of bacteria, is a part of our entire sportswear line. It's incredibly challenging to remove microorganisms once they've been embedded in your clothing. How often have you washed your beloved gym shirt only to discover that foul odours persisted? That's because bacteria can regenerate even at 40–60°.
